United Basketball Federation

United Basketball Federation (UBF) is a new league that creates pro opportunities for elite players overlooked by height-based scouting - men under 6'2" and women under 5'8". UBF is the new pro tier of basketball. UBFPRO.com

The United Basketball Federation (UBF) is a professional basketball league built for elite players under 6'2". Athletes with pro-level skill who have historically had no league built for their size. Based in Pasadena, CA, UBF combines competitive basketball with dunks and entertainment upgrades that make the game more exciting to watch live and online.

UBF has already shown it can generate real audience attention with zero media spend, a strong signal for sponsors of high organic reach at a fraction of typical advertising cost. As UBF grows from its first Creator Game into full live events, sponsors have the opportunity to get in early, lock in visibility, and align their brand with a fast-growing, community-rooted sports property in one of LA's most active markets.